Strategic Hospitality

Past Projects


The first project between Benjamin Goldberg and Austin Ray, Bar Twenty3 was one of the very first establishments in the Gulch, a now-booming neighborhood in Nashville. Opened in 2005 when Goldberg was just 23 years old, Bar Twenty3 was an instant success, named one of the top 30 nightspots in the world by Conde Nast Traveler and winning myriad awards from local publications Nashville Scene and the Tennessean. Some of those awards include: Best New Bar, Best Place to People Watch and Bar That Makes You Not Feel Like You Are Not In Nashville. Bar Twenty3 closed in 2008.



Opened in the Gulch in 2005, City Hall was the second joint project between Benjamin Goldberg and Austin Ray. The live music venue, which also became a popular special event space, fit a mid-size niche in the Nashville market and was named Best New Music Venue by the Nashville Scene in 2006. Acts at City Hall include Kings of Leon, Sugarland, The Deftones, Ray Lamontagne, The Roots and Beck. City Hall hosted events for Universal Music Group, CMT Awards Show parties and many fundraisers. City Hall closed in 2008, the same night as Bar Twenty3.



Strategic Hospitality was honored to play a role in the relocating and opening of Diana’s, a quaint shoppe transported piece-by-piece from its original location in Port Huron, Michigan, to the middle of Broadway in Nashville. No longer open, Diana’s Sweet Shoppe was a time capsule of Americana. The small soda shoppe featured the original walnut booths and lunch counter from the 1920s, homemade fudge and an antique Mills Violano-Virtuoso, one of the few working mechanical piano/violins in existence today. Owned and operated by Gibson Guitars, Diana’s closed in 2012.


Strategic Hospitality was founded in December of 2006; and in March of 2007, SH opened its first project: Paradise Park Trailer Resort. Paradise Park was born in the neon lights surrounding the historic honkey tonks of lower Broadway in downtown Nashville. Notorious for live music, $6 pitchers of beer, and a genuinely good time, Paradise Park was a favorite of both tourists and locals alike. Made up of two distinct sides, the bar offered more than 24 types of draft beer and the restaurant prepared food daily using the best and freshest ingredients. Homemade recipes for corndogs, chicken tenders, chili, a variety of dipping sauces, and hamburgers made Paradise Park a destination for food as well as live music and a fun time.


A private elevator transported guests from the busyness of Lower Broadway into a glass encased rooftop sanctuary. Opened in 2007, Aerial featured a 2,000 square-foot glass-encased room surrounded by an additional 2,000 square-foot outdoor patio space. Equipped with a full bar that had exterior access, Aerial was a transformable space, offering a festive environment for up to 225 guests or a more intimate environment for smaller groups. Aerial's ability to customize made it a must-pick spot for a variety of events, from corporate meetings to rehearsal dinners. Spectacular city views only enhanced the beauty of special events at Aerial.



An elegant and warm French brasserie, Le Sel was a favorite of locals and tourists alike, located in the heart of Nashville in Midtown. Opened in 2015, the eye-popping restaurant was a favorite spot for weekend brunch, romantic dinners, and celebrations among friends and loved ones. From the ombre plastic sea creature art, to the plush, rose-pink banquettes, the space had a whimsical allure that drew people in. With a menu that featured traditional French cuisine, seasonally-inspired dishes, and an enticing beverage program, Le Sel was the go-to spot for any Francophile.