Strategic Hospitality

Past Projects


The first project between Benjamin Goldberg and Austin Ray, Bar Twenty3 was one of the very first establishments in the Gulch, a now-booming neighborhood in Nashville. Opened in 2005 when Goldberg was just 23 years old, Bar Twenty3 was an instant success, named one of the top 30 nightspots in the world by Conde Nast Traveler and winning myriad awards from local publications Nashville Scene and the Tennessean. Some of those awards include: Best New Bar, Best Place to People Watch and Bar That Makes You Not Feel Like You Are Not In Nashville. Bar Twenty3 closed in 2008.



Opened in the Gulch in 2005, City Hall was the second joint project between Benjamin Goldberg and Austin Ray. The live music venue, which also became a popular special event space, fit a mid-size niche in the Nashville market and was named Best New Music Venue by the Nashville Scene in 2006. Acts at City Hall include Kings of Leon, Sugarland, The Deftones, Ray Lamontagne, The Roots and Beck. City Hall hosted events for Universal Music Group, CMT Awards Show parties and many fundraisers. City Hall closed in 2008, the same night as Bar Twenty3.



Strategic Hospitality was honored to play a role in the relocating and opening of Diana’s, a quaint shoppe transported piece-by-piece from its original location in Port Huron, Michigan, to the middle of Broadway in Nashville. No longer open, Diana’s Sweet Shoppe was a time capsule of Americana. The small soda shoppe featured the original walnut booths and lunch counter from the 1920s, homemade fudge and an antique Mills Violano-Virtuoso, one of the few working mechanical piano/violins in existence today. Owned and operated by Gibson Guitars, Diana’s closed in 2012.